Affine Video Platform
Affine Video Platform
The Affine Video Targeting Platform offers its partners a suite of tools, services, data and inventory that can be used to scale advertising campaigns with online video. The goal of this platform is to provide agencies with a single dashboard where they can plan, buy and execute in-stream video advertising campaigns across multiple publishers or networks.
What makes the Video Targeting Platform special is the amount of insight it provides into the sources of video content across the web. Affine leverages its web-wide video index and proprietary machine vision technology to scan videos frame-by-frame and generate unparalleled metadata detailing what is going on in the video. Videos are rated for offensive content and production quality. Faces, products and logos are detected and recognized, and videos are classified based on the content (interviews, sports, beach scenes, video games, etc).
All of this metadata can be used to target exactly the videos you want in your campaign, right from the Affine dashboard. All of the inventory provided by Affine's publishers can be bought on a video-by-video basis so that you will never spend any of your budget on content that you don't want. And by taking advantage of the data provided by Affine's data partners, you can even target specific demographic or psychographic groups, and reduce the waste that is currently expected from online video buys.